Automatic gathering and analysis of campaign performance

Purpose

1.1. Automate the gathering and analysis of digital campaign performance across multiple channels for brasserie marketing, promotions, and events.
1.2. Achieve real-time, cross-platform campaign performance insights, automated reporting, and actionable recommendations to increase bookings, customer engagement, and event attendance.
1.3. Automate extraction of metrics such as click-through rates, impressions, conversions, engagement, and spending from all active campaigns, consolidating them for dashboard visualization and triggering alerts or optimization workflows.

Trigger Conditions

2.1. New marketing campaign launched on any configured marketing channel.
2.2. Scheduled check (e.g., hourly, daily) for campaign performance data.
2.3. Custom threshold breached, e.g., cost per acquisition exceeds limit, or campaign engagement below target.
2.4. End of event or specific campaign milestone.
2.5. Manual trigger from marketing lead for immediate data refresh.

Platform Variants

3.1. Facebook Marketing API
• Feature/Setting: automate gathering campaign insights via the /{ad-account-id}/insights endpoint, configuring fields: reach, impressions, spend, ctr, etc., on a schedule.
3.2. Google Ads API
• Feature/Setting: automate extracting campaign performance using the SearchStream method; fields: clicks, impressions, cost_micros, conversions; daily schedule.
3.3. Instagram Graph API
• Feature/Setting: automate retrieval of promotion performance metrics from /{media-id}/insights; fields: impressions, reach, engagement.
3.4. Google Analytics Reporting API
• Feature/Setting: automated query for UTM campaign performance via reports.batchGet, specifying dimensions/metrics for sessions, users, bounce rate.
3.5. HubSpot Marketing API
• Feature/Setting: automate gathering email and campaign analytics via /email/public/v1/campaigns endpoint; configuring time-based polling.
3.6. Mailchimp API
• Feature/Setting: automate fetching with /reports endpoint for open, click, bounce, and unsubscribe stats.
3.7. LinkedIn Marketing API
• Feature/Setting: automated gathering from /adAnalyticsV2 endpoint; fields to track campaign impressions, clicks, socialActions.
3.8. Twitter Ads API
• Feature/Setting: automate pulling campaign analytics from /stats/jobs/accounts/:account_id endpoint for engagement, conversions, and cost.
3.9. TikTok Ads API
• Feature/Setting: automate pulling campaign performance using /open_api/v1.2/report/ad/get for CPM, CPC, ROAS stats.
3.10. Pinterest Ads API
• Feature/Setting: automator configured to fetch campaign analytics via /v5/ad_accounts/{ad_account_id}/analytics; fields: impressions, clicks, CTR.
3.11. Salesforce Marketing Cloud API
• Feature/Setting: automate analytics retrieval from /data/v1/email/messageContact; fetch delivered, opened, clicked.
3.12. Constant Contact API
• Feature/Setting: automated pulling of campaign report data from /v2/emailmarketing/campaigns/reporting/summaries.
3.13. Zapier
• Feature/Setting: automates gathering email/social/report data; set triggers for campaign start, fetch analytics via linked apps.
3.14. Klaviyo API
• Feature/Setting: automate daily fetch from /v1/metrics/timeline endpoint to gather opens and click rates.
3.15. ActiveCampaign API
• Feature/Setting: automated analytics retrieval using /api/3/reports for campaign opens/clicks.
3.16. SEMrush API
• Feature/Setting: automate pulling Organic Traffic Insights via /analytics/v1; configure for scheduled fetch.
3.17. Hootsuite API
• Feature/Setting: automate extraction of post/campaign stats with /socialAnalytics/v1/campaigns endpoint, polling newly posted content.
3.18. Power BI REST API
• Feature/Setting: automates uploading and refreshing datasets for reporting dashboards from fetched metrics using /groups/{groupId}/datasets/{datasetId}/refreshes.
3.19. Tableau REST API
• Feature/Setting: automate publishing performance data and refreshing extracts into visual dashboards on a schedule.
3.20. Microsoft Excel Online (Graph API)
• Feature/Setting: automates updating worksheet rows/cells with new analytic data for campaign metrics in Excel dashboards.
3.21. Slack API
• Feature/Setting: automator sends real-time alerts or summary messages to marketing channels using chat.postMessage when key thresholds are breached.

Benefits

4.1. Automated, real-time campaign analytics consolidation, eliminating manual data gathering.
4.2. Automation enables faster, data-driven decision-making for Brasserie marketing.
4.3. Automates detection of underperforming campaigns and triggers optimization or alert workflows.
4.4. Increases accuracy of reports by automating data extraction and analysis.
4.5. Automating workflow saves marketing team hours/week, accelerating campaign adjustments.
4.6. Automator can scale to additional platforms or campaigns with minimal setup changes.
4.7. Automated alerting enhances proactive campaign management for events or promotions.
4.8. Reduces risk of human errors in qualitative and quantitative campaign analysis.
4.9. Provides a continuous, automatable feedback loop for campaign and event performance.
4.10. Automatedly supports KPI-driven bonus or incentive systems for teams.