Marketing, Advocacy, and OutreachPurpose
1.2. Ensure timely dissemination of important announcements, industry innovations, event details, and advocacy campaigns specific to infrastructure engineers.
1.3. Automate publishing workflows across multiple channels for rapid and consistent outreach, boosting organizational visibility and engagement.
1.4. Minimize manual intervention and oversight for news publishing, event notifications, and media library updates, enhancing accuracy and frequency.
Trigger Conditions
2.2. Calendar event created or edited by secretariat or regional head.
2.3. Submission received through forms portal or document management system.
2.4. RSS feed or shared drive detects new press release or media item.
2.5. Scheduled batch time for routine automated checks.
Platform Variants
3.1. WordPress
• Feature/Setting: REST API — automate posts to “/wp-json/wp/v2/posts” endpoint with title, content, and category.
3.2. Drupal
• Feature/Setting: JSON:API module — automate POST to “/jsonapi/node/article” for news/article content types.
3.3. Wix
• Feature/Setting: Wix HTTP Functions — automate “post” from authorized backend to WixData for news/events collection.
3.4. Squarespace
• Feature/Setting: Scheduling API — automate POST to “/api/content/blogs/{id}/posts” for blog/news updates.
3.5. Webflow
• Feature/Setting: CMS API — automate POST to “/collections/{collection_id}/items” for events/news additions.
3.6. Joomla
• Feature/Setting: Content API plugin — automate publishing via plugin with POST to /index.php?option=com_content&task=article.add.
3.7. SharePoint
• Feature/Setting: Microsoft Graph API — automate “Create item” in SharePoint site lists/libraries for event/news entries.
3.8. HubSpot CMS
• Feature/Setting: Blog Posts API — automate POST to /content/api/v2/blog-posts for news/event updates.
3.9. Shopify (for advocacy/commerce pages)
• Feature/Setting: Admin API — automate “Create blog article” endpoint for news/campaigns.
3.10. Ghost
• Feature/Setting: Admin API, Content API — automate POST to /ghost/api/admin/posts/ for instant publishing.
3.11. Medium
• Feature/Setting: Medium API — automate POST to /v1/users/{userId}/posts for advocacy articles.
3.12. Bitrix24
• Feature/Setting: REST API — automate “blogpost.add” for corporate news feeds.
3.13. Notion
• Feature/Setting: Notion API — automate database item push for event, notice, or news update.
3.14. Trello (content calendar)
• Feature/Setting: Cards API — automate card creation in editorial board showing pending/published updates.
3.15. Google Sites
• Feature/Setting: Google Apps Script — automate script to update HTML or page content via Apps Script triggers.
3.16. Microsoft Teams (as external news board)
• Feature/Setting: Graph API — automate posting message/card to channel for each event/news publication.
3.17. Slack (for alerting/feeds)
• Feature/Setting: Incoming Webhooks — automate notification to selected channels for each website update.
3.18. Twitter/X
• Feature/Setting: Twitter API v2 — automate tweet on association handle each time a news/event listing is published.
3.19. Facebook
• Feature/Setting: Graph API — automate publishing post to page/group for event/news items.
3.20. LinkedIn
• Feature/Setting: LinkedIn API — automate company or group post with summary of news/event.
Benefits
4.2. Automates distribution of news and events across multiple platforms, multiplying outreach impact.
4.3. Enables real-time, automated publishing and notification, ensuring stakeholders are updated without delay.
4.4. Reduces operational overhead and time investment for marketing, advocacy, and outreach.
4.5. Creates audit trail and automatable logs for compliance and review of news/event publishing frequency.
4.6. Makes it easy to expand automations to syndicate news to industry partners or member organizations.
4.7. Ensures unified narrative and branding through consistent, automated content workflows.