Customer Experience & Ticketing AutomationPurpose
1.2. Automated outreach maximizes upsell opportunities and creates a personalized experience for roller coaster enthusiasts.
1.3. Automates the customer journey, ensuring past visitors receive timely, relevant offers, discounts, or event announcements automatically based on their past behaviors and interactions.
1.4. Supports automating re-engagement campaigns that build loyalty and gather more customer data for future targeted automation.
Trigger Conditions
2.2. Triggered based on visitor activity (e.g., rode two or more roller coasters).
2.3. Automates when a new roller coaster ride or event is added to the park’s schedule.
2.4. Initiated when a user interacts with prior marketing (e.g., opens email but does not purchase).
Platform Variants
3.1. Mailchimp
• Feature: Customer Journey Builder — automate “Re-engagement” journey with tag-based triggers and promo code in email.
3.2. HubSpot
• Feature: Workflows — automate segmentation of previous roller coaster visitors and auto-send promotions.
3.3. Salesforce Marketing Cloud
• Setting: Journey Builder — automated trigger by interaction data, send targeted SMS/Email promotion.
3.4. Twilio
• Feature: Messaging API — configure auto-SMS promotions based on visit data.
3.5. SendGrid
• Setting: Marketing Campaigns API — automate personalized email blast for targeted audience segment.
3.6. ActiveCampaign
• Feature: Automation Builder — set up automated outreach for roller coaster fans, staggered reminders.
3.7. Segment
• Feature: Events API — automate audience creation based on historical roller coaster interaction.
3.8. Intercom
• Feature: Custom Bots — automate sending tailored promotions via chat widgets based on user profile.
3.9. Klaviyo
• Setting: Flows automation — trigger promos for past visitors who meet custom property filters.
3.10. Marketo
• Feature: Smart Campaigns — automate outbound promotional emails/SMS to previous visitors.
3.11. Zoho CRM
• Setting: Workflow Rules — automate task creation or outreach when a roller coaster inquiry is logged.
3.12. Google Ads
• Feature: Customer Match — automate targeted ad campaigns for past visitors using uploaded lists.
3.13. Facebook Ads
• Feature: Custom Audiences — automate audience retargeting with event/promo ads for roller coaster fans.
3.14. Braze
• Feature: Canvas Flows — automate multichannel (email/SMS/app) promotional campaigns for re-engagement.
3.15. Omnisend
• Setting: Automation Workflows — automate email and SMS sequences for previous visitor reactivation.
3.16. Customer.io
• Feature: Automated Campaigns — schedule promotions for users based on past roller coaster ride events.
3.17. MoEngage
• Feature: Smart Trigger Campaigns — automate personal push notifications for themed promotions.
3.18. Iterable
• Setting: Workflow Studio — automate sending discount offers linked to specific ride activities.
3.19. Pipedrive
• Feature: Workflow Automation — automate notifications/emails to re-engage potential customers.
3.20. Insightly
• Setting: Workflow Automation — automate tasks and communications for lapsed roller coaster enthusiasts.
3.21. Mailjet
• Setting: Automation — configure automated email flows for targeted past visitor segments.
3.22. Constant Contact
• Feature: Email Automation — configure trigger-based follow-up offers and promotions.
3.23. WebEngage
• Setting: Journey Designer — automate dynamic, multi-channel promotional journeys for customer segments.
3.24. Freshsales
• Setting: Workflow Automator — automate messages or calls to previous customers for new ride promotions.
Benefits
4.2. Drives repeat visits and increases revenue through automated offers.
4.3. Automatedly delivers timely, relevant promos to those most likely to convert.
4.4. Enables ongoing optimization of targeting through automation analytics.
4.5. Centralizes outreach, ensuring consistency and brand compliance via automation.