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Birthday and anniversary automated greetings and offers

Purpose

1.1. Automate delivery of personalized birthday and anniversary greetings and exclusive offers to customers of a Romanian restaurant.
1.2. Automatically enhance customer experience, retention, and loyalty by acknowledging life events—birthdays and anniversaries—using omnichannel automation.
1.3. Automates extraction of customer data, identifies upcoming celebrations, and triggers scheduled greetings via messaging, email, or in-app notifications.
1.4. Automating tailored promotions and discount codes to incentivize repeat reservations and referrals.

Trigger Conditions

2.1. New customer information entry with birthday/anniversary fields in CRM or reservation system.
2.2. Matching customer event date within specified automation window (e.g., 7 days before, on the day).
2.3. Customer-specific attribute triggers (VIP, frequent diner) for advanced automated segmentation.
2.4. RSVP or reservation automation confirmation for celebratory dates.

Platform Variants

3.1. Twilio
• Function/API: Programmable Messaging API; automates sending SMS with personalized greeting.
• Sample: Schedule SMS with merge fields for customer name and exclusive coupon link.
3.2. SendGrid
• Function/API: Marketing Campaigns API; automates email greetings with dynamic templates.
• Sample: HTML email with automated insertion of "Happy Birthday, [Name]!"
3.3. Mailchimp
• Feature: Customer journeys and automations; triggers email sequencing.
• Sample: Custom email trigger on birthday field in audience list.
3.4. ActiveCampaign
• Feature: Date-based automations; send automated emails and SMS.
• Sample: Automated funnel for multi-channel greetings.
3.5. HubSpot
• Function/API: Workflows Automation; set up deal/contact-based triggers.
• Sample: Automated workflow for event-driven outreach.
3.6. Zoho CRM
• Feature: Blueprint and Workflow Rules; automate birthday reminders and follow-ups.
• Sample: Set rule to dispatch WhatsApp or email greeting on event date.
3.7. Salesforce
• Feature: Process Builder, Marketing Cloud; automate multi-channel messaging.
• Sample: Automated birthday journeys with cross-channel touchpoints.
3.8. Intercom
• Function/API: Automated messages and bots; in-app and email notifications.
• Sample: Trigger personalized bot greeting on user event date.
3.9. Slack
• Feature: Scheduled messages via Slack API; automate internal reminders ("Wish customer a happy birthday!").
• Sample: Bot posts an automated message in staff channel on special dates.
3.10. Facebook Messenger Platform
• API: Messenger Send API; automates sending celebratory messages to customer.
• Sample: Schedule greeting with call-to-action for reservation.
3.11. WhatsApp Business API
• Function: Template messages; automate greetings and offers on customer anniversaries.
• Sample: Pre-approved template: “Automatedly wishing Happy Anniversary, [Name]!”
3.12. Google Calendar API
• Feature: Event reminders; automate internal reminders for important customer dates.
• Sample: Add event for staff to prepare special table or offer.
3.13. Typeform
• Feature: Data collection; automate gathering of birthdates/anniversaries.
• Sample: Auto-fill fields pushed to CRM for further automation.
3.14. Airtable
• Feature: Automations and scripts; trigger SMS/email greeting based on date fields.
• Sample: Schedule automation for each customer record with event date.
3.15. Shopify
• Function: Email/SMS Apps; automate celebratory offers for online orders.
• Sample: Birthday discount code delivered by automated workflow.
3.16. Pabbly Connect
• Feature: Workflow automation between CRM, SMS, and email platforms.
• Sample: Set up automator to handle reminder to multiple channels.
3.17. Microsoft Power Automate
• Feature: Flow automations; trigger Office 365 email or SMS greeting.
• Sample: Automate Teams message to staff with customer event info.
3.18. Klaviyo
• Feature: Date-triggered flows; send sequenced automated email/SMS greetings.
• Sample: Multi-step birthday automated journey.
3.19. Constant Contact
• Feature: Automated Birthday Emails; configure list fields for date triggers.
• Sample: Auto-generated greeting with coupon integration.
3.20. Viber Business Messages
• API: Automated messaging to Viber users for personalized celebrations.
• Sample: Create automation for “Happy Birthday” message with booking link.

Benefits

4.1. Maximizes customer engagement automatically, fostering loyalty throughout the year.
4.2. Reduces manual labor by automating repetitive celebratory communications.
4.3. Automates collection and timely use of personal data for hyper-personalized marketing.
4.4. Increases restaurant reservations and repeat business through automated offers.
4.5. Ensures no important occasion is overlooked via precise, automated scheduling and reminders.
4.6. Provides scalable, automatable solutions for hyperlocal and chain restaurants.
4.7. Delivers omni-channel automation, elevating the brand’s professional image.
4.8. Perfectly fits into existing reservation and customer management automatable frameworks.

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