New offer or event notifications to segmented audiences

Purpose

1.1. Automate sending new offers, promotions, or event announcements to RV dealership audiences segmented by interests, past purchases, or demographics.
1.2. Automatedly engage customers at scale with relevant communications to boost attendance, sales, and interest in RV events and deals.
1.3. Streamline multi-channel outreach, ensuring notifications via email, SMS, push, and social, maximizing reach while reducing manual effort.

Trigger Conditions

2.1. Automated trigger on new offer or event creation in CRM or inventory system.
2.2. Scheduled campaign launch dates and recurring event cycles.
2.3. Automatedly triggers upon changes in segmented customer data (i.e., new customers entering a segment).
2.4. Manual override for exceptional or time-sensitive communications.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: API > Messages resource
• Automated configuration: Send SMS to segmented audience triggered by offer creation event webhook.

3.2. SendGrid
• Feature/Setting: Marketing Campaigns API
• Automated configuration: Create, personalize, and schedule campaign emails for customer segments, auto triggered via REST API.

3.3. ActiveCampaign
• Feature/Setting: Automations & Segmentation
• Automates message dispatch to tags/lists fitting event or offer criteria using event-based automations.

3.4. Mailchimp
• Feature/Setting: Automated Customer Journeys
• Configure journey trigger as offer/event announcement to matched segments via their visual automation builder.

3.5. HubSpot
• Feature/Setting: Workflows
• Automatedly send emails/SMS or trigger internal notifications to segmented lists upon new event entry.

3.6. Marketo
• Feature/Setting: Smart Campaigns
• Set automation with triggers for new offer, filter audience with segment criteria, send via multi-channel.

3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder
• Create automated journeys for segmented subscribers, with API-triggered notifications.

3.8. Klaviyo
• Feature/Setting: Flows Automation
• Automate notifications for offers/events by segment, triggered by webhooks or internal events.

3.9. Pipedrive
• Feature/Setting: Workflow Automation
• Automate email/notification on new deal stage with custom segment rules.

3.10. Zoho CRM
• Feature/Setting: Workflow Rules & Webhooks
• Auto-send emails or call URL for outbound SMS/push services, filtered by segment criteria.

3.11. Google Ads
• Feature/Setting: Customer Match API
• Automatedly upload segmented contact lists and trigger special ad campaigns for new offers/events.

3.12. Facebook/Meta Ads
• Feature/Setting: Custom Audiences API
• Automate updates to customer lists and trigger sponsored post campaigns when a new event is promoted.

3.13. Slack
• Feature/Setting: Incoming Webhooks
• Automates internal notifications to sales or marketing channels when a new campaign is launched.

3.14. Webpushr
• Feature/Setting: Push Notification API
• Automate web push for segmented browser audiences—topics intersect with offers/events.

3.15. OneSignal
• Feature/Setting: Segmented Push Notifications
• Configure auto-segmentation and event-based notification triggers through their API.

3.16. WhatsApp Business API
• Feature/Setting: Message Templates
• Automates sending templated offer/event details to opted-in contacts, triggered by CRM or campaign schedule.

3.17. Intercom
• Feature/Setting: Event-Triggered Messaging
• Automate sending in-app and email notifications to segmented users based on CRM updates.

3.18. Constant Contact
• Feature/Setting: Email Automation Triggers
• Setup automated event/offer emails assigned to customer segments or lists.

3.19. Microsoft Power Automate
• Feature/Setting: Multi-connector Workflow Automation
• Automate action chains across Outlook, SMS, Teams, and other endpoints on offer/event creation, filtered by CRM segment.

3.20. Airtable
• Feature/Setting: Automation Scripts
• Automate detection of new event/offer records and push notifications or emails to qualified audience rows.

Benefits

4.1. Automates multi-channel marketing for new offers/events, creating scalable and consistent communications.
4.2. Reduces manual work, accelerating time from offer creation to customer notification.
4.3. Increases campaign relevance and response rates through precise audience segmentation and automatedly timed messaging.
4.4. Ensures compliance and uniformity by centralizing and automating communication processes.
4.5. Frees staff to focus on high-impact interactions and event follow-ups, leveraging end-to-end automation.