Customer Engagement & RetentionPurpose
1.2 Automator functions include aggregating reviews from multiple platforms, automating sentiment analysis, notifying management of new reviews, and providing automated replies or escalation when needed.
Trigger Conditions
2.2 Change in review quantity or sentiment value detected on aggregator feeds.
2.3 Scheduled checks (hourly/daily) for latest feedback and ratings updates.
Platform Variants
3.1 Google My Business
• API: Google My Business API – automate fetching new reviews and metadata.
• Config: Enable "Accounts.reviews.list" and set triggers for new review notification.
3.2 Facebook
• API: Graph API (Page Ratings/Reviews endpoint) – automates retrieval of page reviews.
• Config: Configure webhook on review endpoint for real-time fetching.
3.3 Yelp
• API: Yelp Fusion Reviews API – automate pulling latest customer reviews.
• Config: Set up GET request with business ID for scheduled automation.
3.4 TripAdvisor
• Service: TripAdvisor Partner API – automates ingestion of location-based reviews.
• Config: Use ReviewSummary endpoint and automate daily sync.
3.5 Trustpilot
• API: Trustpilot Business API – automate import and sentiment analysis setup.
• Config: Activate webhooks for "Received review" events.
3.6 OpenTable
• Feature: Review Feeds – automates email parsing for review extraction.
• Config: Set up automated email-to-API workflow.
3.7 Zomato
• API: Zomato Reviews API – automates review aggregation by restaurant ID.
• Config: Automate periodic API polling and integration.
3.8 Instagram
• API: Graph API – automates hashtag/comment monitoring for feedback mentions.
• Config: Stream "@mentions" and automate NLP analysis.
3.9 Twitter
• API: Twitter Search API – automates search for brand mentions and reviews.
• Config: Automate query using brand+review keywords.
3.10 Slack
• Feature: Incoming Webhooks – automate posting review summaries to the manager’s Slack channel.
• Config: Map API data to formatted webhook payloads.
3.11 Microsoft Teams
• Feature: Automated Alerts – automates review alerts via adaptive cards.
• Config: Set flow to push new review details into Teams.
3.12 Zendesk
• Feature: Ticket Automation – automate creating tickets for negative reviews.
• Config: Trigger API call for each 1- or 2-star review detected.
3.13 Intercom
• API: Messages – automate feedback-based customer follow-up sequences.
• Config: Automate message dispatch for promoters/detractors.
3.14 Freshdesk
• API: Ticket Automator – automate creation of follow-up/support tickets for reviews automation.
• Config: Set trigger for every new critical review aggregated.
3.15 Power BI
• API: REST API – automate pushing review sentiment scores to dashboards.
• Config: Automate data pipeline to Power BI dataset.
3.16 Google Sheets
• Feature: Google Sheets API – automate writing review records for custom reporting.
• Config: Configure append automation for new reviews.
3.17 Mailchimp
• API: Campaign Trigger – automate sending personalized thank-yous for reviewers.
• Config: Set automated trigger from new review event.
3.18 HubSpot
• API: Workflows – automate CRM update and customer journey triggers.
• Config: Trigger automations upon receiving reviews with contacts matching CRM records.
3.19 Twilio
• API: Programmable SMS – automate sending SMS alerts to managers on poor reviews.
• Config: Automated SMS automation workflow on negative sentiment trigger.
3.20 Zapier
• Feature: Multi-platform automation – automate transfer and synchronization between review sites and analytics/CRM tools.
• Config: Automated zap for review fetch > analysis > action workflow.
3.21 Monday.com
• API: Item Automation – automate tasks/tickets for team follow-up on reviews requiring action.
• Config: Automated board updates based on review event triggers.
3.22 Notion
• API: Database Automation – automate logging and tagging of reviews for qualitative analysis.
• Config: API-driven automation for each new review instance.
3.23 Airtable
• API: Base Automation – automate structured review collection for advanced filtering and metrics.
• Config: Automated API write for every new review.
3.24 SendGrid
• API: Automated Email Alerts – automate notifications to key contacts on review milestones.
• Config: Set up automated email triggers for aggregated review summaries.
Benefits
4.2 Automates sentiment analysis and highlights urgent cases for management.
4.3 Automates data flows to analytics and CRM, driving actionable insights.
4.4 Enables automated, timely engagement for positive or negative reviews, improving reputation and retention.
4.5 Establishes an always-on automator framework for proactive customer engagement using review data.