Social media post scheduling and tracking

Purpose

1.1. Automate scheduling, publishing, and monitoring of social media content for Saturn dealerships at the corporate level.
1.2. Centralize management of branded posts, campaigns, offers, and compliance.
1.3. Enable automated tracking of engagement (likes, shares, clicks, comments) for improved marketing analytics.
1.4. Streamline social media workflows and automate repetitive digital marketing tasks for efficiency and scalability.

Trigger Conditions

2.1. New marketing campaign approval in internal CRM or marketing suite.
2.2. Recurring event triggers (scheduled times, holidays, new vehicle launches).
2.3. User actions (dealer uploads creative, approves content plan, requests posting).
2.4. Social engagement milestones (reply, retweet threshold reached).

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: /{page-id}/feed endpoint for automated post publishing.
• Sample: Configure with Page Access Token, set message/image/link parameters.

3.2. Twitter API v2
• Feature/Setting: tweet.create endpoint for automating scheduled tweet delivery.
• Sample: API key/secret, OAuth 2.0 Bearer Token, post tweet body (text/image).

3.3. Instagram Graph API
• Feature/Setting: /{user-id}/media for automated post creation and publishing.
• Sample: Access Token, image URL, caption, scheduling timestamp.

3.4. LinkedIn Marketing Developer Platform
• Feature/Setting: /ugcPosts for automating organization page posts.
• Sample: OAuth credentials, content JSON structure, scheduled flag.

3.5. Buffer
• Feature/Setting: Automated content queue API for multi-platform scheduling.
• Sample: Connect profiles, schedule API post with datetime/content set.

3.6. Hootsuite
• Feature/Setting: Social Profiles API for bulk scheduled posting.
• Sample: Setup API key, automate post batch by network/type.

3.7. Sprout Social
• Feature/Setting: Publishing API for team-based, automated content calendar management.
• Sample: Team credential token, upload media, set automation recur dates.

3.8. Later
• Feature/Setting: Automated media library and scheduled posting API.
• Sample: OAuth, upload media, select timeslot, automate push.

3.9. Zoho Social
• Feature/Setting: Publishing API for scheduled automation of posts and campaigns.
• Sample: App client ID/secret, queue post, monitor engagement API.

3.10. SocialBee
• Feature/Setting: Category-based automated scheduling and content mix.
• Sample: Authenticate, automate content category rotation.

3.11. Agorapulse
• Feature/Setting: Power scheduling for automated queue control across pages.
• Sample: OAuth, automate with best-time posting flag.

3.12. Sendible
• Feature/Setting: Content library/automated slotting API.
• Sample: API token, assign post to auto-schedule slot, set campaign flag.

3.13. MeetEdgar
• Feature/Setting: Evergreen content automation queue.
• Sample: Login API, automate repeat posting, schedule by content set.

3.14. Planable
• Feature/Setting: Collaborative approvals workflow and automated post launcher.
• Sample: OAuth, automate approval trigger to auto-publish.

3.15. SocialPilot
• Feature/Setting: Bulk scheduling endpoint for automatic campaign orchestration.
• Sample: API token, automate post array, set per-network delay.

3.16. Metricool
• Feature/Setting: Scheduled post automation for corporate and local Saturn dealer pages.
• Sample: Authenticate, automate posting timeslot, attach campaign tracking.

3.17. HubSpot Social Tool
• Feature/Setting: Automated post scheduler tied to contacts and campaigns.
• Sample: API key, content ID, auto-schedule per campaign.

3.18. NapoleonCat
• Feature/Setting: Multi-account automation and scheduling engine.
• Sample: Setup with Saturn brand accounts, automate post deployment.

3.19. Salesforce Marketing Cloud
• Feature/Setting: Social Studio APIs for automated campaign scheduling and analytics.
• Sample: Connect Saturn pages, automate post template, review tracking.

3.20. IFTTT
• Feature/Setting: Social media triggers/actions for automated cross-posting.
• Sample: Connect Saturn dealership RSS feed to social platform post actions.

3.21. Google My Business API
• Feature/Setting: Automated post creation for dealership updates and events.
• Sample: OAuth, automate post object with schedule timestamp.

Benefits

4.1. Automates repetitive content scheduling, freeing digital marketing teams for creative strategy.
4.2. Automates compliance and branding requirements with preset templates for Saturn dealerships.
4.3. Provides automatedly tracked analytics, improving campaign ROI insights.
4.4. Automates timely responses to engagement via auto-replies or notifications.
4.5. Enables automation of multi-location, platform-wide scheduling for consistent brand messaging.
4.6. Scales content delivery through automation for promotions, events, offers, and launches.
4.7. Reduces manual posting errors and ensures automatable, consistent execution of marketing plans.