Visitor Experience AutomationPurpose
1. Automate the digital guided tour delivery process for visitors at archaeological museums, ensuring every guest receives tailored content via app notification or email upon ticket purchase, entry, or specific in-museum triggers.
2. The automation solution enables museums to provide audio, video, AR/VR, and written tour guides instantly, facilitating inclusive, multilingual, and interactive experiences.
3. Automating delivery supports personalized itineraries, accessibility features, child/school group adaptations, and real-time updates about exhibits or events.
Trigger Conditions
1. Automated ticket purchase confirmation (online, POS, or kiosk).
2. Automated geofencing or QR code scan at entrance/check-in.
3. Automated scheduled tour reservation reminders.
4. Automated detection of visitor segment (family, school, VIP, language preference).
5. Automated in-app visit logging (e.g., beacon, NFC, GPS).
Platform Variants
1. Twilio Programmable Messaging
- Automate SMS/MMS tour link delivery; Configure API to send message on ticket purchase event.
2. SendGrid Mail Send API
- Automate email guide delivery; Use v3/mail/send endpoint with attached or linked digital tour.
3. Mailchimp Automations
- Automate multi-stage email drip tours for advance or post-visit follow-up; Configure Customer Journey workflow.
4. HubSpot Workflows
- Automate automated emailing of app download links or AR tour codes after contact enrollment.
5. Firebase Cloud Messaging
- Automate in-app push notifications with guided tour launch notification using FCM send API.
6. Braze Campaigns
- Automate segmentation-driven mobile message or email guide dispatch by configuring Canvas Flows.
7. OneSignal Notifications
- Automate in-app or browser push for tour materials using OneSignal REST API.
8. Zapier Webhooks
- Automate triggers from ticketing systems to any notification/email platform using Zap webhook actions.
9. ActiveCampaign Automations
- Automate email sequence or app outreach upon tag or event; Use automations builder.
10. Salesforce Marketing Cloud
- Automate Journey Builder for targeted, timed digital tour communications via SMS/app/email.
11. Pendo In-app Guides
- Automate in-app guide overlays triggered by visit event; Use segmentation and Guide Launch API.
12. Intercom Custom Bots
- Automate messenger popups with tour links based on visitor behavior tracking.
13. Microsoft Power Automate
- Automate flow from ticket sale in Dynamics to email/SMS/app notification using pre-built or custom connectors.
14. Slack Incoming Webhooks
- Automate internal alerting to staff for visitor tour delivery activity.
15. WhatsApp Business API
- Automate personalized tour links via automated WhatsApp message on verified opt-in.
16. Eventbrite Webhooks
- Automate digital guide dispatch when a ticket scans or event starts; connect webhook to notification workflow.
17. Shopify Flow
- Automate guided tour email/app message if museum merch is bought online with ticketing.
18. Google Apps Script
- Automate custom email delivery by linking Forms/AppSheet to Gmail API for tour distribution.
19. Airship Automation
- Automate targeted in-app, SMS, or email push based on museum visit data; configure via Journeys.
20. MoEngage Flows
- Automate segmented notification and email campaigns using custom event triggers for digital guide launch.
Benefits
1. Automates personalized visitor onboarding with digital content.
2. Automatedly increases engagement and educational enrichment for diverse visitor types.
3. Automator distributes multi-format, accessible content instantly and at scale.
4. Automates operational workload reduction for museum staff.
5. Automation enables real-time adaptation of tours by language, age, ability, or visitor type.
6. Automates data capture of visitor preferences and experience feedback.
7. Improves visitor satisfaction and encourages positive post-visit follow-up automatedly.
8. Enables museums to automate proactive safety messages, special announcements, or exhibit guides.