Purpose
1. Automate access to digital exhibits for museum visitors, allowing them to experience virtual archaeology content before, during, or after their visit.
2. Automated content sharing delivers exhibit media, educational resources, and interactive guides via preferred communication channels.
3. Automates personalized engagement, schedule-based notifications, and secure access to virtual archaeological artefacts.
4. Ensures automatedly consistent visitor outreach and follow-ups post-visit for deeper learning and feedback.
Trigger Conditions
1. Visitor ticket purchase automates the initiation of exhibit access workflows.
2. Arrival geo-fencing at museum automates delivery of exhibit links via mobile or email.
3. Scheduled event times can automator the release of new archaeology content.
4. Visitor scans exhibit QR codes to trigger automated content delivery.
5. Post-visit surveys or feedback submission automates content-based gratitude follow-ups.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate sending of exhibit access links via SMS using Programmable Messaging API.
- Sample: Set up “Send Message” API trigger upon ticket purchase event.
2. SendGrid
- Feature/Setting: Automates exhibit brochure emailing using Dynamic Templates API.
- Sample: Configure “Send Email” with merge tags for personalized content.
3. Zapier
- Feature/Setting: Automate cross-app workflow triggers for virtual exhibit access and content sharing.
- Sample: “Ticket Sold” zap triggers “Send Email” in Gmail.
4. Mailchimp
- Feature/Setting: Automatable email journey campaigns for pre/post-visit digital tours.
- Sample: Setup “Automation Customer Journey” trigger on ticket scan event.
5. Google Calendar
- Feature/Setting: Automate reminders for live virtual exhibit sessions using Calendar API.
- Sample: “Event Create” API action with visitor email and session link.
6. Slack
- Feature/Setting: Automate museum staff alerts for high-volume virtual exhibit traffic.
- Sample: Configure Incoming Webhook to announce when visitor thresholds met.
7. WhatsApp Business API
- Feature/Setting: Automates guided tour content sharing via WhatsApp Template Messages.
- Sample: Set “Send Template” endpoint with visitor details.
8. Microsoft Power Automate
- Feature/Setting: Automated flow triggers for exhibit access via Teams, Outlook, or SharePoint.
- Sample: “When a new ticket is purchased” triggers “Send Email with Link.”
9. HubSpot
- Feature/Setting: Automatable workflow for personalized archaeology guide dispatch via Workflows API.
- Sample: Automate “Send Email” on “Contact Enters List” trigger.
10. ActiveCampaign
- Feature/Setting: Automate content sharing using automated email sequences and SMS.
- Sample: Configure “Automation” for onboarding email and follow-up.
11. Outlook 365
- Feature/Setting: Automate exhibit invitations via REST API emails to visitor list.
- Sample: “Create Event” and “Send Mail” endpoints on schedule.
12. Discord
- Feature/Setting: Automator posts to museum server channels when new exhibit content is released.
- Sample: Use “Webhook Execute” on exhibit publication.
13. Salesforce
- Feature/Setting: Automate content sharing through Salesforce Marketing Cloud Journey Builder.
- Sample: Set “Entry Event” as ticket sale completes.
14. Shopify
- Feature/Setting: Automates delivery of digital exhibit access on merchandise or ticket purchase using Order Fulfillment trigger.
- Sample: “Order Paid” triggers “Send Exhibit Link by Email.”
15. Facebook Messenger
- Feature/Setting: Automated exhibit welcome messages and media sharing via Messenger API.
- Sample: “Send Message” endpoint for active visitor session.
16. Eventbrite
- Feature/Setting: Automated post-registration exhibit content emails using Event Triggers.
- Sample: “Order Completed” webhook to email provider.
17. Microsoft Teams
- Feature/Setting: Staff alert automation for peak virtual exhibit visitor periods.
- Sample: “Send Message” with Adaptive Card using Graph API.
18. Airtable
- Feature/Setting: Automate record updating for visitor content access tracking.
- Sample: “Update Record” on content delivery webhook.
19. Typeform
- Feature/Setting: Automate content follow-up for survey completers using Webhooks.
- Sample: “On Submit” triggers “Send Email” with further access.
20. Klaviyo
- Feature/Setting: Automator-driven campaign flows for exhibit news and automated guide sharing.
- Sample: “Flow Trigger” on list join, “Send Email.”
21. Google Drive
- Feature/Setting: Automates exhibit asset link sharing to visitors through API on schedule/event.
- Sample: “Share File” endpoint with visitor email post-visit.
Benefits
1. Automates frictionless, always-available visitor access to digital archaeology exhibits.
2. Enables automated, tailored content sharing for superior visitor experience.
3. Reduces manual outreach by automating content and resource distribution.
4. Enhances visitor engagement and museum profile via omnichannel automation.
5. Automator-driven tracking of engagement for continuous improvement.
6. Secure, automatedly managed distribution ensures intellectual property protection.
7. Supports scalable automation as virtual visitor numbers grow over time.