Visitor satisfaction survey automation

Purpose

1.1. Automate post-visit visitor satisfaction survey distribution to gather real-time feedback on exhibitions, events, and facility experience.
1.2. Automates data and sentiment collection at scale for reporting, quality improvement, and compliance monitoring.
1.3. Enables automated response branching for dissatisfied visitor remediation or re-engagement, automating follow-up processes.
1.4. Automates survey aggregation, analysis, and storage for strategic operational enhancement in multi-disciplinary art centers.

Trigger Conditions

2.1. Automating survey launch upon visitor check-out or event exit registration via digital kiosks or ticketing systems.
2.2. Automation set on post-visit time elapsed (e.g., 1 hour after departure, based on session data).
2.3. Trigger upon RFID/NFC badge return, QR code scan, or mobile app geo-fencing.
2.4. Automation can occur for group exit events detected by attendee management software integration.

Platform Variants

3.1. Twilio SMS
- Feature/Setting: automated SMS API — configure “Send Message” with contact list of recent visitors, pre-defined survey link, and opt-out option.
3.2. SendGrid
- Feature/Setting: automating “Send Single Email” API with dynamic template for survey invitation, personalizing with visitor name and event attended.
3.3. Google Forms
- Feature/Setting: auto-generate shareable survey links using script integration, automate distribution via email or SMS integration.
3.4. Typeform
- Feature/Setting: automator uses Typeform “Create Response” API to create individualized responses and automates follow-up reminders.
3.5. SurveyMonkey
- Feature/Setting: automation with “Send Collector Invitation” API for digital survey dispatch and reminders based on completion status.
3.6. Mailchimp
- Feature/Setting: automate audience tagging and campaign send with personalized survey content; use automations for time-based or event-based sends.
3.7. Salesforce Marketing Cloud
- Feature/Setting: automating journeys with survey touchpoints via Email Studio, using visitor interaction as trigger.
3.8. Microsoft Power Automate
- Feature/Setting: flow triggers on SharePoint event or form submission, automatedly sends out Microsoft Forms survey and logs results.
3.9. Slack
- Feature/Setting: automation bot posts survey in channel or via DM, collects responses, uploads output.
3.10. HubSpot
- Feature/Setting: workflow automation for sending post-event survey emails, segmenting contacts based on attendance.
3.11. Zendesk
- Feature/Setting: configure automated customer satisfaction survey sent after support ticket closure relating to visitor services.
3.12. Intercom
- Feature/Setting: chatbot automatedly launches in-app survey or post-visit email prompt based on visitor lifecycle events.
3.13. ActiveCampaign
- Feature/Setting: automated “Automation Builder” sends survey links triggered by custom event tags post-visit.
3.14. Freshdesk
- Feature/Setting: CSAT automation sends survey on ticket closure; customizable for visitor experience inquiries.
3.15. Eventbrite
- Feature/Setting: automate survey email to attendees post-event using “Notifications & Emails” settings and Zapier integration.
3.16. Google Sheets
- Feature/Setting: script-based automator appends new visitor data, triggers Apps Script function to send surveys.
3.17. Airtable
- Feature/Setting: automation workflow upon new record (visitor) creates survey dispatch tasks and logs responses.
3.18. Zoho CRM
- Feature/Setting: automating workflow for follow-up survey email after event registration or participation.
3.19. Mailjet
- Feature/Setting: API integration for automating personalized survey campaigns, based on visitor segmentation.
3.20. Monday.com
- Feature/Setting: automation triggers on status change (attended), sends out survey via email or SMS using integrations.
3.21. WhatsApp Business API
- Feature/Setting: automate satisfaction survey message to visitor contact numbers post-visit, captures direct response data.

Benefits

4.1. Automatedly increases feedback volume and immediacy, improving insights on visitor experience.
4.2. Automates reduction of staff workload by eliminating manual survey dispatch and follow-up.
4.3. Automating segmentation enables tailored, context-rich engagement and automated remediation loops.
4.4. Automation ensures consistent data handling, analysis, and reporting, aiding arts center reputation and operational agility.
4.5. Automatable and scalable, this process adapts for exhibitions, performances, and diverse event formats in cultural venues.